Discover why Canadian consumers prefer to buy Canadian foods whenever possible.
Nutritious and wholesome
From the farm and the fishing boat to your table, our nutritious and wholesome foods are created from the
highest quality inputs, carefully grown and raised in Canada's clean, natural environment.
Food as rich as its land
Our harvesting practices are among the most efficient in the world. Canada's vast and varied land,
bounded by oceans on three sides and dotted with freshwater lakes, nurtures a diverse range of high-quality food ingredients.
Care, commitment and pride
Canadian laws and regulations provide world-class production standards to be met in every sub-sector of
the industry with care and commitment. Many proud processors seek to exceed those standards by working with customers to satisfy
their needs and tastes.
World's finest specialists
Our industry benefits from some of the world's finest specialists, determined to produce leading-edge products and
top-quality food ingredients. Food scientists adapt our food products, packaging and technology to meet specific customer needs.
Food as diverse as its people
Canada is blessed with a rich heritage; from our native peoples to waves of immigrants brought by an adventurous
spirit and a desire to make a better life – all have added their traditions and tastes to Canada's food offerings.
Canada has a world-class food and agriculture sector dedicated to producing high-quality, safe products while
respecting the environment. We are working with retailers and the food sector to make it easier for you to find Canadian food
products when shopping. Please look through this site to learn more about the advantages of Canada’s food sector, how to identify
Canadian foods in stores, as well as some great recipes and food ideas.
Our consumer research and pilot in-store promotions have shown that Canadians have a strong preference to buy
Canadian foods when doing their grocery shopping. In order for Canadians to act on this preference, it is critical that
products are easily identifiable as Canadian. Learn more on how to identify your products as Canadian. It is also important that we continue to provide consumers with
information about the benefits of consuming Canadian food products and the advantages of the Canadian agri-food sector so
they continue to choose Canadian food. Learn more about the benefits and how to become a Canada Brand member.